Master Metrics

About Master Metrics

Alright, let's cut through the noise. Master Metrics is the all-in-one analytics sidekick for agencies and marketing teams who are tired of juggling a million tabs and spreadsheets just to figure out what's actually working. Built by marketers who've been in the trenches of digital agencies, this tool gets the daily grind. Its main vibe? Simplifying the chaos. It pulls all your client data from ads, social, e-commerce, you name it, into one clean spot. Think of it as your mission control for marketing data. You get smart dashboards, killer alerts that ping you on Slack or WhatsApp when stuff hits the fan (or when it's crushing goals), and it even automates your reporting. The big brain move? It uses AI to whip up client presentations in Google Slides and can push fresh data straight into your Google Sheets. No more manual copy-pasting at 2 AM. It's for teams that want to look like data wizards without the headache of actually being one.

Features of Master Metrics

The Overview Table (Your Command Center)

This is your home screen glow-up. Instead of logging into ten different platforms, the Overview Table shows you everything that needs your eyeballs RIGHT NOW. You can see all your clients' ad spend, performance, and custom stuff like budgets, goals, and which analyst is on point, all in one massive, customizable table. It merges data from everywhere and lets you add your own notes and formulas. Basically, it's your at-a-glance "what's on fire and what's slaying" dashboard.

One-Click Dashboards & AI Insights

Stop building dashboards from scratch like it's 2010. Connect to 10+ data sources (think Meta Ads, Google Analytics, Shopify) and bam—dashboard created. But the real flex? The AI insight generator. You can ask it questions about your data, and it'll find the trends and answers for you. Want to share the results? Send a public link, export a PDF, or even schedule pretty email reports to auto-send to clients. It's reporting on easy mode.

Marketing Alerts That Actually Work

Set it and forget it (but in a good way). These alerts are your digital watchdog. Is a campaign tanking? Sales dipping? Daily budget about to blow? Set a rule (like "notify me if ROAS drops below 2"), and Master Metrics will ping you via email, Slack, WhatsApp, or even right into your project tools like ClickUp or Asana. You can even set alerts to control daily spend to hit monthly targets. It's like having a super-reliable intern who never sleeps.

AI-Powered Google Slides & Sheets Sync

This feature is pure magic for client meetings. Choose your data, pick a slick design, and let the AI generate a full, editable Google Slides presentation in clicks. No more designing decks! Plus, for the spreadsheet lovers, it automatically extracts and merges data from all your marketing sources into Google Sheets or Looker Studio on a schedule you set. Your data stays fresh without you lifting a finger.

Use Cases of Master Metrics

The Agency Power Move

Digital marketing agencies can finally stop the reporting nightmare. Use the Overview Table to manage 50+ client accounts at once, clone dashboard templates for new clients in one click, and use AI Slides to create monthly review presentations in minutes. Impress clients with pro-level, data-packed reports without burning your team out. It's the ultimate scalability hack.

In-House Marketing Team Oversight

For internal teams, it's about control and speed. Connect all your company's data sources—ads, CRM, web analytics—into a single source of truth. Set alerts for when lead quality drops or website traffic spikes so you can capitalize on wins instantly. Use the custom formulas to calculate your own KPIs (like true CAC) across different platforms and make strategic calls faster.

Freelancer & Consultant's Secret Weapon

Solo pros can look like a full-blown agency. Manage all your clients' metrics from one affordable Freelancer plan. Build a custom dashboard for each client, set up budget alerts to protect their spend, and use the AI presentation tool to deliver stunning, insightful reports that justify your retainer. It automates the busywork so you can focus on strategy.

E-commerce & DTC Brand Dashboard

E-commerce brands drowning in data from Meta, Google, TikTok, and Shopify can breathe easy. Merge all that data to see true cross-channel ROAS. Set urgent alerts for inventory-linked ad campaigns or sudden drops in conversion rate. Automate daily performance sheets for the team and use dashboards to pinpoint which products or audiences are driving profit.

Frequently Asked Questions

How many data sources can I connect?

Master Metrics hooks up with 10+ major marketing and sales platforms right out of the box, including all the big players like Google Ads, Meta Ads, Google Analytics, Shopify, and more. They're constantly adding new integrations, so the list keeps growing. You can blend data from all of them in one dashboard or sheet.

Can I really create presentations with AI?

For real! It's not just a buzzword. You select the client, choose the date range and key metrics you want to highlight, pick a professional template, and Master Metrics' AI will generate a complete, narrative-driven Google Slides deck. You get an editable link to fine-tune it before sending it to your client. It saves hours of manual work.

Where do I get the alerts?

You're not stuck with just email. Master Metrics can send alerts directly to your email, a Slack channel, a WhatsApp message, or even create a task in your favorite project management tool like Asana, Monday.com, or ClickUp. You choose where you want the notification to pop up based on what's urgent.

What's the difference between the Sheets and Looker connectors?

Both automatically pull and merge your live marketing data. The Google Sheets connector is perfect if your team lives in spreadsheets—it updates your Sheets on a schedule you set. The Looker Studio (formerly Data Studio) connector is for building more complex, visual reports and dashboards there. They're about getting your data where you already work.

Pricing of Master Metrics

Master Metrics offers a 7-day free trial, no credit card needed. After that, you pick a plan based on how many client or brand "Accounts" you need to track. Plans start at $30/month for the Freelancer tier (15 accounts) and scale up to $439/month for the Pro Plus 2 plan (250 accounts). Higher-tier plans unlock more accounts, plus features like the Looker and Sheets connectors, more dashboards, the Overview Table, and AI Slides. They even offer free implementation help on most plans to get you set up.