What a Story

What a Story makes killer SaaS explainer videos that boost your sales and crush the competition.

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Published on:

July 31, 2025

Pricing:

What a Story application interface and features

About What a Story

What a Story is your secret weapon for video content that actually slaps. Forget boring corporate snooze-fests; this crew is all about crafting explainer videos, product demos, and brand films that make people stop scrolling and start paying attention. They're the go-to hype squad for SaaS companies and startups trying to stand out in the digital noise. With over 1,200 videos in the bag for 650+ SaaS clients, they've basically cracked the code on turning complex products into binge-worthy visual stories. Their whole vibe is about more than just pretty animations—it's about driving real results like boosting your MRR, skyrocketing conversion rates, and helping clients raise serious capital (we're talking a collective $1Bn). If you're tired of your message getting lost in the void and want a partner that gets your tech, your hustle, and your need for videos that convert, What a Story is your main character energy.

Features of What a Story

End-to-End Video Production Powerhouse

This isn't just animation; it's the full shebang. They handle everything from the initial big-brain strategy session to the final sound design, giving you a complete, polished video. You get scriptwriting, storyboarding, mood boards, slick UI designs, animation, and audio—all under one roof. It's like having a full-scale video studio on tap, so you don't have to juggle a million freelancers.

Unlimited Revisions & Dedicated Creative Director

No more fighting for feedback loops. What a Story hooks you up with a dedicated Creative Director to be your guide and co-pilot. Plus, they offer unlimited revisions during the production phase. Spotted something in the draft that doesn't vibe? They'll tweak it until it's chef's kiss perfect, making the process totally collaborative and stress-free.

SaaS-Specific Video Marketing Expertise

They don't just make videos; they make videos that work for SaaS. Their team understands the unique language, audience, and conversion goals of software products. This means they bake in video marketing perks and strategies designed to explain features, showcase value, and ultimately, get you more customers. They speak your language.

Proven, Data-Backed Results

They walk the talk with serious receipts. We're talking case studies where a single video boosted conversion rates by 50%, helped sell $42k in lifetime deals, or increased a client's MRR by $30k in months. They focus on delivering metrics that matter—more sales, higher MRR, bigger impact—not just artistic flair. Your success is their case study.

Use Cases of What a Story

Launching a New SaaS Product

Got a killer new app but no one gets it? What a Story creates explainer videos that break down your complex tech into a simple, engaging story. This is your go-to move for landing pages, launch campaigns, and investor pitches to generate hype and drive those crucial first sign-ups.

Boosting Product Demo Conversion Rates

Turn your standard demo into a conversion machine. They craft product demo and walkthrough videos that highlight your USP and guide potential customers through the "aha!" moment, reducing friction in the sales funnel and convincing users to hit that "Start Free Trial" button.

Dominating Social Media with Ad Content

Need content that kills it on TikTok, Instagram Reels, and YouTube Shorts? They produce consistent, monthly batches of short-form, vertical videos designed for social ads. This is for brands wanting to grow organically, reach new audiences, and drive traffic with scroll-stopping content.

Creating Scalable Educational Content

Building a course or a knowledge base? What a Story transforms your expertise into professional, engaging educational videos. This humanizes your brand, builds authority, and provides scalable value to your users, helping with onboarding, training, and community building.

Frequently Asked Questions

How much does it cost to create a video?

Pricing is custom, kinda like building your own burger. Projects can range from $2,500 to $25,000 depending on complexity, length, and how fancy you want to get (extra toppings cost extra!). For a clear, no-surprises quote, you gotta book a strategy call so they can scope out your specific needs.

What’s your process like?

They keep it super streamlined with a 3-step moon mission. First, you explain your product to their experts for a tailored strategy. Then, you brainstorm the perfect script with your dedicated Creative Director. Finally, they produce the video while you provide unlimited feedback until it's absolutely perfect. Efficient for them, easy for you.

Do you only work with SaaS companies?

While they absolutely LOVE SaaS and most of their 650+ clients are in tech, their process works for any business that needs to explain something complex or tell a compelling brand story. However, their sweet spot and proven results are deeply rooted in the SaaS and startup world.

What makes you different from other video agencies?

Three things: They're SaaS-obsessed specialists, not generalists. They give you a dedicated Creative Director and unlimited revisions (no feedback limits!). And they're ruthlessly focused on results—like increasing your MRR—not just making a cool video. They have the case studies and data to prove it.

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