Dividend Data vs LayoffAlert

Side-by-side comparison to help you choose the right AI tool.

Stop copy-pasting stock data and just use a formula to get dividends and financials instantly in your spreadsheet.

Last updated: March 11, 2026

Get ahead of the game with LayoffAlert and receive early warnings about job cuts so you can prep and protect yourself.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

LayoffAlert

LayoffAlert screenshot

Feature Comparison

Dividend Data

Spreadsheet Superpowers

This is the core magic. The add-in gives you a library of custom functions (like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, etc.) that work directly in your cells. No more tab-hopping to finance sites. You build your own live, updating financial models and dashboards right inside the comfort of Google Sheets or Excel. It automates the tedious data-grunt work so you can focus on the actual analysis.

Deep Dividend & Fundamental Data Dive

Built for the income-focused crowd, it delivers the specific metrics you crave. Get forward dividends, yields, ex-dates, payout ratios, and dividend growth rates instantly. But it doesn't stop there; you also get the full context with PE ratios, EPS, revenue, balance sheet items, and over 100 other fundamental metrics. It's like having a direct feed from the market's brain into your spreadsheet.

30+ Years of Historical Context

You can't make smart decisions with just today's data. Dividend Data hooks you up with decades of historical data for those 80,000+ tickers. This lets you backtest strategies, analyze long-term trends, calculate compound growth rates, and see how a company performed through different market cycles. It's your financial time machine, no DeLorean required.

AI-Powered Research Assistant (Pro Terminal)

Beyond the spreadsheets, their flagship web app, the Dividend Data Terminal, includes an AI Analyst. This is your on-demand research buddy. Chat with it to get summaries, ask complex questions about stocks, and generate insights without digging through 10-Ks yourself. It supercharges your initial research phase before you even build your spreadsheet model.

LayoffAlert

Comprehensive WARN Act Database

LayoffAlert's database pulls in official WARN Act notices from 49 states, giving you the most extensive overview of layoffs. It's updated daily, ensuring you won't miss a beat on new filings or trends.

Advanced Search Capabilities

Need to find specific layoff notices? LayoffAlert lets you search by company name, location, industry, and date. This means you can easily track layoffs that matter to you, keeping you informed and ready for any changes.

Email Alerts for New Notices

Stay in the loop without lifting a finger! Sign up for email alerts, and get notified when your employer or any company you're tracking files a new WARN notice. It's a stress-free way to keep an eye on the job market.

State-by-State Layoff Tracking

Curious about layoffs happening in your state? LayoffAlert offers a geographic view of mass layoffs, showing you the number of affected employees by state. Dive into the trends and see where the action is happening.

Use Cases

Dividend Data

Building a Dynamic Dividend Dashboard

Create a master spreadsheet that tracks your entire watchlist or portfolio. Use formulas to pull in live dividend yields, next ex-dates, payout ratios, and stock prices. Watch it update automatically, giving you a real-time snapshot of your income investments without manual refreshes. Perfect for tracking your dividend calendar.

Screening for Dividend Aristocrats & Growers

Use the historical data functions to screen for stocks with a proven track record. Build formulas that check for consecutive years of dividend growth, analyze growth rates over 5 or 10 years, and filter by safe payout ratios. You can create a powerful, custom stock screener that lives right in your Sheets or Excel.

Performing Deep-Dive Company Analysis

When you find a interesting stock, go deep. Pull 10 years of income statements, balance sheets, and cash flow statements directly into a sheet to build your own financial models and ratio analysis. Calculate trends in debt, margins, and returns on equity without ever leaving your workbook.

Automating Portfolio Performance Reports

Link your portfolio holdings and use Dividend Data to automatically pull in current prices, dividend amounts, and YTD performance metrics. Combine this with your share counts to calculate total portfolio value, projected annual income, and overall yield. Automate your monthly or quarterly performance review reports.

LayoffAlert

Monitor Your Employer

If you're feeling uneasy about your job, LayoffAlert lets you track WARN notices filed by your employer. Get ahead of the game and prepare yourself for any potential layoffs before they happen.

Are you an analyst or job seeker? Use LayoffAlert to study patterns in layoffs across various sectors. This data can give you insights into which industries are thriving and which ones are struggling.

Plan Your Next Career Move

If you’re on the hunt for a new job, LayoffAlert can help you identify companies that are hiring or expanding, as well as those facing layoffs. Use this info to make smarter career decisions and find opportunities.

Stay Informed as a Community Advocate

If you're involved in community organizing or workforce development, LayoffAlert provides crucial data on layoffs in your area. This information can help you advocate for resources and support for displaced workers.

Overview

About Dividend Data

Alright, let's cut through the Wall Street jargon. Dividend Data is your new bestie for stock analysis, but it lives where you already work: your spreadsheet. Think of it as a magic wand for Google Sheets and Microsoft Excel that summons decades of stock market intel with a simple formula. Done with copying and pasting data from sketchy websites or wrestling with complex API keys? This tool is built for that exact pain point. It's specifically crafted for dividend and fundamental investors who are tired of paying Bloomberg Terminal prices but still want that institutional-grade data. We're talking instant access to dividends, yields, payout ratios, growth rates, full financial statements, earnings, key ratios, price history, and over 100 other metrics. The best part? You just type something like =DIVIDENDDATA_DIVIDENDS("MSFT") and bam, the data appears live. It's got a legit free tier that doesn't ghost you after a trial (2,500 credits monthly, forever), covers over 80,000 tickers with 30+ years of history, and was built by a dividend investor who actually gets what you need. This is for the investor who wants to level up their research game without the institutional price tag or headache.

About LayoffAlert

LayoffAlert is your go-to tool for keeping tabs on mass layoffs and plant closures across the U.S. Think of it as your insider source for WARN Act notices, which are legally required filings from companies planning to lay off 100 or more employees. By aggregating these notices from 49 states, LayoffAlert delivers a powerful, searchable database that helps you stay ahead of the curve. With over 6,000 notices and data covering more than 200,000 affected employees, you can search by company name, location, industry, or date. Whether you're an employee worried about job security, a job seeker eyeing industry trends, or just someone curious about the job market, LayoffAlert is here to give you the heads-up you need. Plus, with daily updates and email alerts tailored to your interests, you’ll always have the latest info at your fingertips. Prepare yourself and your finances with the help of LayoffAlert!

Frequently Asked Questions

Dividend Data FAQ

Is there really a free plan?

Yes, for real! The free plan gives you 2,500 credits every single month, and it never expires. No credit card needed to start. It's perfect for individual investors doing periodic research. You're not getting a 7-day trial that forces you to pay; you get a permanently useful free tier.

How do I get started? Is it complicated?

Not at all. If you use Google Sheets, just install the add-on from the Google Workspace Marketplace. For Excel, get it from Microsoft AppSource. Once installed, a sidebar will appear, and you can start typing the =DIVIDENDDATA... formulas directly into your cells. No coding, no API key setup.

What's the difference between the Spreadsheet add-in and the Pro Terminal?

The Spreadsheet add-in is about getting data into your existing workflow (Sheets/Excel). The Pro Terminal is their full web application with advanced data visualizations, the AI Analyst for chat-based research, and automated portfolio tracking tools. They complement each other; many users start with the spreadsheets and upgrade to the Terminal for deeper analysis.

What counts as a "credit"?

A credit is typically used each time you call a formula that fetches new data. For example, using =DIVIDENDDATA_QUOTE("AAPL", "price") might cost 1 credit. Pulling a longer history might cost a few more. The system is designed so the 2,500 free credits are plenty for substantial individual use.

LayoffAlert FAQ

What is the WARN Act?

The WARN Act (Worker Adjustment and Retraining Notification Act) requires employers to give advance notice of mass layoffs or plant closures. LayoffAlert tracks these notices to keep you informed.

How often is the data updated?

LayoffAlert updates its database daily, meaning you get the latest WARN notices and information as soon as they are filed. Staying up-to-date is key, and LayoffAlert makes it easy.

Can I track multiple companies or states?

Absolutely! You can set up alerts for different companies or states. If you need to track several at once, just contact LayoffAlert for assistance.

Is there a mobile app for LayoffAlert?

Currently, LayoffAlert operates primarily as a web-based platform. However, you can access it on mobile devices through your browser for on-the-go updates and alerts.

Alternatives

Dividend Data Alternatives

So you've heard about Dividend Data, the tool that slaps 30+ years of stock market intel for 80k+ tickers straight into your Sheets or Excel. No API keys, no coding, just simple formulas. It's basically the cheat code for dividend and fundamental investors who want deep data without the Wall Street price tag. People hunt for alternatives for all the usual suspects. Maybe the pricing feels off, they need a feature that's missing, or their workflow lives on a different platform entirely. It's all about finding the right fit for your specific investing grind. When you're scoping out other options, keep your non-negotiables front of mind. Think about your budget (free tiers are a vibe), the specific data points you absolutely need, whether it plays nice with your spreadsheet of choice, and if the historical data goes back far enough for your strategy. Don't sleep on the user experience either—if it's clunky, you just won't use it.

LayoffAlert Alternatives

LayoffAlert is your go-to buddy for staying ahead of the job loss game. It’s a nifty tool that tracks mass layoffs and plant closures in the USA, using official WARN Act notices. You get the scoop on which companies are planning layoffs before they happen, so you can prep like a pro. But hey, not everyone vibes with LayoffAlert, and that’s cool! Users often look for alternatives due to reasons like pricing, specific features, or the need for a different platform experience. When you’re on the hunt for an alternative, keep an eye out for user-friendly interfaces, robust alert systems, and the credibility of data sources to ensure you get the best bang for your buck.

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