Dividend Data vs SoloTools

Side-by-side comparison to help you choose the right AI tool.

Stop copy-pasting stock data and just use a formula to get dividends and financials instantly in your spreadsheet.

Last updated: March 11, 2026

Stop wasting hours on proposals, our AI crafts client-ready ones in seconds.

Last updated: March 4, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

SoloTools

SoloTools screenshot

Feature Comparison

Dividend Data

Spreadsheet Superpowers

This is the core magic. The add-in gives you a library of custom functions (like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, etc.) that work directly in your cells. No more tab-hopping to finance sites. You build your own live, updating financial models and dashboards right inside the comfort of Google Sheets or Excel. It automates the tedious data-grunt work so you can focus on the actual analysis.

Deep Dividend & Fundamental Data Dive

Built for the income-focused crowd, it delivers the specific metrics you crave. Get forward dividends, yields, ex-dates, payout ratios, and dividend growth rates instantly. But it doesn't stop there; you also get the full context with PE ratios, EPS, revenue, balance sheet items, and over 100 other fundamental metrics. It's like having a direct feed from the market's brain into your spreadsheet.

30+ Years of Historical Context

You can't make smart decisions with just today's data. Dividend Data hooks you up with decades of historical data for those 80,000+ tickers. This lets you backtest strategies, analyze long-term trends, calculate compound growth rates, and see how a company performed through different market cycles. It's your financial time machine, no DeLorean required.

AI-Powered Research Assistant (Pro Terminal)

Beyond the spreadsheets, their flagship web app, the Dividend Data Terminal, includes an AI Analyst. This is your on-demand research buddy. Chat with it to get summaries, ask complex questions about stocks, and generate insights without digging through 10-Ks yourself. It supercharges your initial research phase before you even build your spreadsheet model.

SoloTools

AI-Powered Proposal Generation

This isn't just a dumb template filler. You give it the basic project ingredients, and the AI writes the whole meal - a compelling executive summary, detailed scope breakdowns, professional pricing tables, and persuasive terms, all tailored to your specific gig. It does the heavy lifting so you don't have to sound like a robot copying from your last proposal. It generates the full, polished doc in about 12 seconds, turning your few words into client-ready gold.

Smart AI Editing & Refinement

Stuck on a section? No sweat. SoloTools lets you tweak the AI's writing on the fly with simple commands. Just tell it to "Make this more persuasive," "Make it shorter," "Add more detail," or "Rewrite in a formal tone" for any specific part of the proposal. It's like having an editor in your pocket that instantly refines your text to hit the right note, saving you from the frustration of rewording things yourself.

Built-in E-Signatures & Tracking

Go from "sent" to "signed" without the annoying chase. Send proposals directly via email from the platform and then track when the client opens it (you get a notification!). They can sign it right there with a canvas e-signature, accepting or even declining with a reason. You can also set expiry dates to create urgency and automatic follow-up reminders, so you never have to send that awkward "just checking in" email again.

Proposal Analytics & Insights

Wanna know what's working? The analytics dashboard shows you your entire conversion funnel - how many proposals you sent, were viewed, and were accepted or declined. See your win rate and average close time. It helps you spot where you're losing deals so you can tweak your approach. Plus, with real-time view notifications, you know the exact moment a client opens your doc, so you can follow up at the perfect time.

Use Cases

Dividend Data

Building a Dynamic Dividend Dashboard

Create a master spreadsheet that tracks your entire watchlist or portfolio. Use formulas to pull in live dividend yields, next ex-dates, payout ratios, and stock prices. Watch it update automatically, giving you a real-time snapshot of your income investments without manual refreshes. Perfect for tracking your dividend calendar.

Screening for Dividend Aristocrats & Growers

Use the historical data functions to screen for stocks with a proven track record. Build formulas that check for consecutive years of dividend growth, analyze growth rates over 5 or 10 years, and filter by safe payout ratios. You can create a powerful, custom stock screener that lives right in your Sheets or Excel.

Performing Deep-Dive Company Analysis

When you find a interesting stock, go deep. Pull 10 years of income statements, balance sheets, and cash flow statements directly into a sheet to build your own financial models and ratio analysis. Calculate trends in debt, margins, and returns on equity without ever leaving your workbook.

Automating Portfolio Performance Reports

Link your portfolio holdings and use Dividend Data to automatically pull in current prices, dividend amounts, and YTD performance metrics. Combine this with your share counts to calculate total portfolio value, projected annual income, and overall yield. Automate your monthly or quarterly performance review reports.

SoloTools

The Web Designer/Developer

Perfect for freelancers landing website redesign or development projects. Instead of manually outlining phases like Discovery, UI/UX, and Frontend Dev, you input the client and budget. SoloTools AI auto-generates a professional proposal with a detailed, itemized scope and timeline for each phase, making you look organized and justifying your investment clearly to clients like "Acme Studio."

The Marketing & SEO Consultant

Ideal for pitching content strategies, SEO audits, or social media campaigns. The AI can craft persuasive executive summaries focused on ROI, like "improving conversion rates by an estimated 40%." You can use the smart pricing suggestions if you're unsure of market rates and quickly generate a proposal that breaks down retainer costs or project-based pricing in a client-friendly way.

The Independent Business Consultant

Great for management, strategy, or operations consultants who need to propose complex projects. The tool helps structure detailed scopes of work and professional terms quickly. The AI's ability to "rewrite in a formal tone" ensures the language is perfectly suited for corporate clients, saving hours on drafting and formatting lengthy documents.

The Freelancer Chasing Multiple Deals

For any solo pro juggling several potential clients at once. The free plan lets you test the waters with 3 proposals a month. When you're busy, the Pro plan's unlimited proposals and one-click sending let you fire off high-quality pitches in minutes, not hours. The tracking lets you manage which proposals are viewed and which need a follow-up, keeping your pipeline organized.

Overview

About Dividend Data

Alright, let's cut through the Wall Street jargon. Dividend Data is your new bestie for stock analysis, but it lives where you already work: your spreadsheet. Think of it as a magic wand for Google Sheets and Microsoft Excel that summons decades of stock market intel with a simple formula. Done with copying and pasting data from sketchy websites or wrestling with complex API keys? This tool is built for that exact pain point. It's specifically crafted for dividend and fundamental investors who are tired of paying Bloomberg Terminal prices but still want that institutional-grade data. We're talking instant access to dividends, yields, payout ratios, growth rates, full financial statements, earnings, key ratios, price history, and over 100 other metrics. The best part? You just type something like =DIVIDENDDATA_DIVIDENDS("MSFT") and bam, the data appears live. It's got a legit free tier that doesn't ghost you after a trial (2,500 credits monthly, forever), covers over 80,000 tickers with 30+ years of history, and was built by a dividend investor who actually gets what you need. This is for the investor who wants to level up their research game without the institutional price tag or headache.

About SoloTools

Stop staring at that blinking cursor on a blank doc, wondering how to even start your proposal. SoloTools is your new secret weapon for crushing the freelance hustle. It's an AI-powered proposal generator built specifically for solo pros, freelancers, and independent consultants who'd rather be doing the actual work than writing about it. The vibe? Ditch the hours of copy-pasting from old templates. Instead, you just feed the AI some basic deets about your project - client name, what you're doing, budget, a few scope notes - in like, 30 seconds flat. Then, boom. The AI cooks up a fully-fledged, polished, client-ready proposal that looks like you spent all day on it. We're talking a killer executive summary, a detailed scope of work, clean itemized pricing, a clear timeline, and all the standard terms. It's perfect for busy legends who want to save a ton of time, look super pro, and actually get paid faster. You can edit everything, download it as a slick PDF, or just send a shareable link. Start for free with 3 proposals a month, or go Pro to unlock unlimited proposals, slap your own branding on there, and even see analytics on when clients are peeping your work. It's proposal magic, minus the headache.

Frequently Asked Questions

Dividend Data FAQ

Is there really a free plan?

Yes, for real! The free plan gives you 2,500 credits every single month, and it never expires. No credit card needed to start. It's perfect for individual investors doing periodic research. You're not getting a 7-day trial that forces you to pay; you get a permanently useful free tier.

How do I get started? Is it complicated?

Not at all. If you use Google Sheets, just install the add-on from the Google Workspace Marketplace. For Excel, get it from Microsoft AppSource. Once installed, a sidebar will appear, and you can start typing the =DIVIDENDDATA... formulas directly into your cells. No coding, no API key setup.

What's the difference between the Spreadsheet add-in and the Pro Terminal?

The Spreadsheet add-in is about getting data into your existing workflow (Sheets/Excel). The Pro Terminal is their full web application with advanced data visualizations, the AI Analyst for chat-based research, and automated portfolio tracking tools. They complement each other; many users start with the spreadsheets and upgrade to the Terminal for deeper analysis.

What counts as a "credit"?

A credit is typically used each time you call a formula that fetches new data. For example, using =DIVIDENDDATA_QUOTE("AAPL", "price") might cost 1 credit. Pulling a longer history might cost a few more. The system is designed so the 2,500 free credits are plenty for substantial individual use.

SoloTools FAQ

Is there really a free plan?

Absolutely, and it's legit. The free plan lets you create and send 3 full proposals every single month, no credit card required to start. You get access to the core AI generator, editable proposals, and shareable links. It's the perfect way to test if SoloTools vibes with your workflow before deciding to upgrade for more power.

How does the AI know what to write?

The AI is trained on tons of successful business proposals. You give it the key details: client name, project type, budget, and your notes. It uses that context to structure a professional proposal tailored to your industry (it has starter templates for web design, SEO, marketing, etc.) and writes compelling, relevant content for each section, pulling from proven formats.

Can I edit the proposals the AI creates?

100% yes! You have full control. Think of the AI as your first draft superstar. Every section is fully editable. You can type directly, or use the AI editing commands to refine text on the spot ("make more persuasive," etc.). You can also customize pricing, timelines, and terms before sending or downloading the final version as a PDF or Word doc.

Are the e-signatures legally binding?

Yes, the e-signatures collected through SoloTools are legally binding. The platform provides a clear audit trail showing the client's drawn signature, the date, time, and IP address associated with the acceptance. This is standard for modern digital signature processes and holds up in business agreements, just like other dedicated e-signature tools.

Alternatives

Dividend Data Alternatives

So you've heard about Dividend Data, the tool that slaps 30+ years of stock market intel for 80k+ tickers straight into your Sheets or Excel. No API keys, no coding, just simple formulas. It's basically the cheat code for dividend and fundamental investors who want deep data without the Wall Street price tag. People hunt for alternatives for all the usual suspects. Maybe the pricing feels off, they need a feature that's missing, or their workflow lives on a different platform entirely. It's all about finding the right fit for your specific investing grind. When you're scoping out other options, keep your non-negotiables front of mind. Think about your budget (free tiers are a vibe), the specific data points you absolutely need, whether it plays nice with your spreadsheet of choice, and if the historical data goes back far enough for your strategy. Don't sleep on the user experience either—if it's clunky, you just won't use it.

SoloTools Alternatives

SoloTools is your AI-powered hype man for closing deals, sitting in the business and finance category as a proposal generator. It’s the digital wingman that turns your rough project notes into a slick, client-ready proposal in seconds, so you can stop sweating over docs and start getting paid. People hunt for alternatives for all the usual suspects. Maybe the pricing feels steep, or they need features that live on a different platform entirely. Some folks just vibe better with a different interface or need their tool to play nice with other apps in their workflow stack. When you're scouting for a different option, think about what really grinds your gears. Is it all about the cost? Do you need next-level customization or specific integrations? Maybe you just want a free plan that doesn't feel like a demo. Pin down your non-negotiables first, then go hunting.

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